We were utterly surprised to know there is around 12-24 million eCommerce site around the world. [Source: Wpforms]
And the number keeps increasing. This is a promising number if we’re talking about the eCommerce industry. As a business, it hints at how cutthroat the market has become.
You need to put in extra efforts to increase website visitors. And convert them into customers.
We understand this change. As one of the reliable digital marketing agencies in Manchester, we’re here to help. In the next section, we will talk about how to use online strategies to multiply traffic.
Let’s begin.
Run email marketing campaigns
People think email marketing is dead. This has happened several times. Just like Loki (Thor’s brother), email marketing never dies. To get the most out of this strategy, you need to follow certain steps. The first is to sign up customers for newsletters. Give them a freebie or a discount coupon for doing so. Next, build attractive mailers with the help of your content writers and graphic designers. Shoot those emailers using a reliable email marketing tool. Sounds a bit tough? We guarantee you will get good results. Take the help of a digital marketing agency from Manchester for those campaigns.
Kickstart PPC campaigns
PPC (or pay per click) gives you customers from the very first day. Create a Google Ad and make it live instantly. You can choose the relevant keywords and target ads specifically to the right set of users. You can also run Google Shopping Ads to get better engagement. The great part is that you need not spend a lot of money…like traditional ads on TVs and radios. You pay only when a user clicks your ad. With well-designed ads, you can easily compete with top players from your brand.
Connect with influencers
It’s a saying in the digital world: if you are not connected with an influencer, you aren’t doing it right. There are a plethora of YouTube and Instagram influencers. Find the ones from your niche. Connect with them and send free samples of your product. Most of them won’t mind reviewing your product on their channel/account. Many influencer agencies act as a bridge b/w eCommerce brands and influencers.
Make your portal SEO friendly
You might have already thought about this strategy. But, we must tell you SEO for eCommerce site portals is different (and somewhat trickier) than regular websites. You need to ensure every product page and category page is optimized. Only then the users searching for products online will come across your website. A few steps include:
- Write detailed product descriptions
- Avoid broken links
- Make the website faster to load
- Make it user-friendly & easy to navigate
- Use alt text for all product images
A reliable SEO agency that specializes in eCommerce will make the process simpler.
Be active on social media
Become a brand that people love to engage with. Post interesting stories and reels on Instagram. Give them tips about shopping and exciting insights into your brand and product. Answer their queries instantly. While doing so, ensure the quality of videos and photos is superior. Else, the customers won’t consider you a big brand. And you might lose your customer base.
The Bottom Line:
When you deploy these strategies right, you can compete with top online retailers and marketplaces. The path to success gets easier if you have a reliable agency by your side. You can trust Exclusive SEO to boost your sales without spending a fortune. Connect with us today to know more.
