Isn’t it surprising: that 96% of digital marketers across the globe invest in search ads? This stat by Hanapin Marketing hints at why you can’t ignore digital marketing in the current era.
Those businesses that don’t take it seriously lag behind. That said, promoting your business digitally isn’t enough. You have to do it right.
Else, you will spend loads of money without getting any results. We’re sure you don’t want this to happen.
And we’re here to prevent this from happening. In the next section, we will focus on common digital marketing mistakes that are hampering your business.
Not using Google Analytics
You can’t track the performance of your Google Ads and SEO if you ignore Google Analytics. This powerful tool from Google offers invaluable information. No wonder MNCs and popular startups have Google Analytics specialists in their firms. When you use Google Analytics, you come to know:
- How many people visited your website
- Which specific pages they visited
- What was the source: Google, Facebook, etc.
- How many of them converted into customers
- Which are the most popular pages
The best part is that you don’t spend a single penny for using this online tool.
Choosing wrong keywords
This usually happens when businesses use their gut feeling instead of keyword research tools. As a result, their website doesn’t rank high on the top keywords. One of the common mistakes is ignoring long-tail keywords. The search volume of such keywords is low and so is the competition. This gives you a chance to perform better than your competitors.
Ignoring local SEO
Local search engine optimization (SEO) is promoting your online business at the city level. Many new businesses don’t know the benefits of focusing on it. They fail to become popular at the local level. The right approach is to list yourself on the Google My Business directory and stay active there. Plus, you must encourage your customers to post positive reviews on Google and other relevant directories.
Thinking everyone is a customer
Perhaps you’re a pest control service provider. Your target customers are homeowners, store owners, and small businessmen. You will lose your money if you run Ads that target teenagers. This is why you should know the age group and demographics of your target customers. And design your digital marketing strategy accordingly.
Not having a content plan
You can’t ignore content marketing in 2022. This arm of digital marketing involves planning, creation, and distribution of content to offer value to the customers. When you do this right, you also get SEO benefits. The top companies use a content calendar with different forms of content: blogs, articles, infographics, press releases, etc. They also include dates to publish the calendar, along with the themes to focus on.
The Bottom Line:
There were 5.3 billion online users at the time of writing this post. [Source: Internet Live Stats]. To turn a major chunk of internet users into your customers, you need to do your marketing right. At Exclusive SEO, we will make the process easier for you. We have already helped numerous businesses in the UK multiply their sales. Connect with us today for more information.
